Physician digital marketing & sales trends webcast

Taking the Pulse® U.S. — Physicians and Emerging Information Technologies, is a syndicated multi-client physician research study and advisory service focused on understanding technology adoption and integration trends among U.S. practicing physicians. Now in its seventh year, the primary objective of the research study is to track which technologies physicians have adopted, how they are currently using them, and how they plan to use them in the future.

Taking the Pulse® v8.0 was fielded in Q1 2008 among 1,832 practicing U.S. physicians. Covering subjects that ranges from

  • General Access and Technology Profile: Practice technology profile, frequency of Internet use, frequency of professional activities online
  • Online and Offline Professional Information Sources: Online and offline information sources used, including textbooks, journals, CME, reps, search engines, sites visited, conditions researched
  • Detailing and Pharma Services: eDetailing participation and future interest, use and interest in full-service portals, product and corporate site visitation, rep technology usage
  • Web 2.0 Technologies: Awareness and use of streaming video, blogs, podcasting and social networking, including use of sites such as Sermo
  • Email Use and Opportunity: Email newsletters, email with patients, colleagues, and pharmaceutical, biotech or device companies
  • Patient Interaction and Education: Patients bringing information into office, sites recommended to patients, types of patient education sources of interest
  • Digital Health Infrastructure: ePrescribing, EMR, Practice Management, Speed of Access
  • Mobile Technology Profile: PDA, Mobile Phone, Internet, Mobile Integration, iPods, MP3 players and tablet PCs

The Webinar is on June 5 2008, by Manhattan Research about physician digital marketing & sales trends webcast –register at

Note: as is from manhattanresearch website

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