Should pharma Companies avoid Mobile apps? and DigitalHealth

Its easier to say current mobile app model is broken, but at same time they still offer advantages atleast in the first few years when a drug enter the market. But the truth is these apps seldom becomes useful for the larger audience.

Pharma Mobile App Problems

Study among 1814 physicians in 25 specialties shows often pharmaceutical sales reps show medical information that physicians have seen already through other digital and non-digital channels, and most often those digital channels and content are often not even created by pharma companies

Thats because current Pharma Digital projects often run in isolation to a range of existing patient/physician outreach channels, including: e-mail marketing, rep-triggered emails, web-events (webcasts, of conferences and meetings), videos, self-guided e-detailing, remote detailing, product websites, treatment and diagnostic tools (apps), training courses (CME)

Digital to Beyond the Pill

Most pharma companies already uses a central system to manage their websites but nothing of similar nature exists for other digital channels especially the mobile apps. The early concepts of “Digital Factory” where confined to merely outsourcing resources involved in infrastructure and content development to a single IT/BPO vendor. The mobile app Factory need to become essential part of the Digital Pharma 2.0 changes.

Most of the DigitalHealth apps have failed or have seen usage metrics going down after initial hype. Most #digitalhealth apps and #startups fail after initial success because, while we cherish our health we hate being reminded about our sickness.

Read the rest of the Original article at Linkedin 

India announce Heart Surgery for $1000 USD

Launched by British Prime Minister David Cameron on 28 July 2010 in Bangalore, India, Dishaa is an initiative that will expand, enrich and energise relations between India and the UK.

Dishaa means direction in India’s national language Hindi. And that what the it is aiming for direction for for future leaders from India and UK

Dishaa has announced the new challenge for the millenia will be

Heart surgery at $1,000 (USD) – what has to change in how society operates and innovates to make this a reality?

Dr Devi Shetty of  Narayana Hrudayalaya a large hospital group specializing in Cardiac Surgery from Bangalore, India says  it is on the way to become a reality

And he is going ahead with the plan to open India’s first low-cost hospital for caridac surgery will be up and running in Mysore  by early next year, to offer Cardiac Surgery at $1500 USD against the current cost of  $5000 USD in India

These state-of-the art hospitals will be built at a cost of  just $ 35 Million USD, about one-fifth the cost of constructing a 300-bed super-speciality hospital in India.  By 2012 Dr. Shetty plan to open 50 more such hospitals in India. the next are coming up in Siliguri (West Bengal) and Bhubaneswar (Orissa) with help from  The Union health ministry of India

Details on Dishaa page$1,000-(usd)-for-heart-surgery

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