Should pharma Companies avoid Mobile apps? and DigitalHealth

Its easier to say current mobile app model is broken, but at same time they still offer advantages atleast in the first few years when a drug enter the market. But the truth is these apps seldom becomes useful for the larger audience.

Pharma Mobile App Problems

Study among 1814 physicians in 25 specialties shows often pharmaceutical sales reps show medical information that physicians have seen already through other digital and non-digital channels, and most often those digital channels and content are often not even created by pharma companies

Thats because current Pharma Digital projects often run in isolation to a range of existing patient/physician outreach channels, including: e-mail marketing, rep-triggered emails, web-events (webcasts, of conferences and meetings), videos, self-guided e-detailing, remote detailing, product websites, treatment and diagnostic tools (apps), training courses (CME)

Digital to Beyond the Pill

Most pharma companies already uses a central system to manage their websites but nothing of similar nature exists for other digital channels especially the mobile apps. The early concepts of “Digital Factory” where confined to merely outsourcing resources involved in infrastructure and content development to a single IT/BPO vendor. The mobile app Factory need to become essential part of the Digital Pharma 2.0 changes.

Most of the DigitalHealth apps have failed or have seen usage metrics going down after initial hype. Most #digitalhealth apps and #startups fail after initial success because, while we cherish our health we hate being reminded about our sickness.

Read the rest of the Original article at Linkedin 

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Can we use the new Intel Product that Captures, Printed Text to Digital Text and then Reads Text- in clinical trials

Intel Corp.’s Digital Health Group has introduced a handheld product to convert printed text to digital text, then read it aloud to the user.

The Intel Reader is designed for persons with dyslexia, other learning disabilities or impaired vision, according to the Santa Clara, Calif.-based vendor. The reader includes a high-resolution camera to point and shoot text, and a processor to convert and read the text.

The reader can be used with a Portable Capture Station that eases capturing large amounts of data from a chapter or entire book. More information is available at intel.com/healthcare/reader/index.htm.

Boy this is much better than Kindle or Google Reader.  I had a completely different thought while reading about the product. If it was cheaper Clinical Research companies in Developing countries can use it in paper trials.

Ofcourse it is not designed with that purpose. The idea started with Ben Foss, director of access technology for Intel, who was identified with dyslexia in elementary school.

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The Intel Reader is easy to use. Just point, shoot, and listen to quickly access printed text such as schoolwork, work material, or menus on the spot. The Intel Reader does not require sight to operate. Easy-to-locate buttons, audio and visual navigation, and straightforward menus make it easy to locate the functions you need. For people with low vision, the large screen display can zoom in and out and text size can easily be adjusted.

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