NVIDIA and Notion Ink, launches ‘Adam’, a touch screen tablet at the Las Vegas Consumer Electronics Show in January 2010, a high-tech IT product that was completely developed in India, marking the country’s big entry into product development.
With NVIDIA’s Tegra system-on-chip at its heart, Adam is a device the new generation technology user dreams of. Its battery can work for 25 days. It will have only a screen and no physical key board. One can manoeuvre the cursor using the finger commands from the front or at the back. It will have a camera that can rotate to take pictures and videos, or for video chat. It can talk to other smart devices, including phones.
OS Google Android
General 2G , 3G Network Triband UMTS/HSDPA GSM 850/900/1800/1900
3G Network HSDPA 1700 / 2100 / 900
Status Available. January 2010
Size Dimensions 6.3 x 9.8 x 0.6 inches , 1.7 pounds
Display 10.1 inch display capable of displaying 1024 x 600 pixels, Full HD capability Digital Compass, Accelerometer, Proximity, Ambient light, Water sensors
Internal Solid State 16/32 GB storage, can be increased further with SD card
Card slot microSD,
Data GPRS Class 32
3G HSDPA, 10Mbps; HSUPA, 2Mbps
WLAN Wi-Fi 802.11 b/g, DLNA
Bluetooth Yes, v2.1 with A2DP
Connectivity USB, HDMI,
Sound a 3.5mm headphone jack and a microphone input
USB Yes, v2.0 microUSB
Camera Primary 3MP, 2576×1936 pixels,
CPU eight-core NVIDIA’s Tegra T20 system-on-chip
GPS Yes, with A-GPS support;
Battery Standard battery, Li-Ion 1320 mAh (BL-5J)
48hrs standby on its integrated rechargeable Li-Ion battery,
8hrs of HD video playback and 16hrs of internet surfing over WiFi
25 Days on Music play
6.3 by 9.8-inch device works on Google’s Android and Mary Lou’s Pixel Qi that offers a paper display, putting no pressure on the eyes. With 1024X600 wide SVGA colour resolution, the screen contains finger-print-resistant oleophobic coating. With a capacity of up to 32 GB flash drive, it would have SD card support, a digital compass, GPS and Wi-Fi.
It can run for 25 days if one wants to listen to just music. It can run eight hours of high-definition video or 16 hours of Wi-Fi Web use, Rohan Shravan, founder and Director, Creatives, of Notion Ink, claims.
The half-inch thick device is likely to be priced at USD$ 300. The device would be connected to specially-devised servers called Genesis.
How they managed to tackle these challenges one by one could be a good case study for wannabe entrepreneurs.
With angel funding from an IT consultant, the team started looking for people to work on the project. They needed about 50 engineers, both hardware and software.
After discussions with several colleges, they tied up with BVRIT, a technology institute not very far from the Hi-Tec City, the hub of all the IT activity in Andhra Pradesh.
The arrangement was simple. Notion Ink would utilise the lab as its development centre and the students as its workforce, while the students get training in the industry-ready technologies such as Android and cloud.
“We then roped in the National Institute of Design (at the Bangalore Research and Development campus) to discuss the user interface that should go into the next generation tablet,” Shravan explains.
As some of them got down to the task of planning the design, internal architecture of the product, HR aspects and infrastructure, the remaining members of the team went to the US and Taiwan to address the hardware and manufacturing needs. While they joined hands with NVIDIA for Tegra, they teamed up with TPK for touch screens and another Original Device Manufacturer for manufacturing the complete product.
Seeing a good idea, NVIDIA offered to handhold the team. “Theirs is a brilliant idea and we have seen the burning desire in them to create an innovative product. It has got good potential in India in the fields of education, entertainment and telemedicine,” J.A. Chowdhary, Managing Director of NVIDIA India, points out.
After nearly a year’s hard work and consuming all the monies they earned for a year or two before Notion Ink, the team has not run out of steam as yet.
They are now busy testing the device with some telecom companies for cross-check connectivity issues.
“We are going to get the first batch of 60 Adams. We are in talks with content providers and have signed pacts in some segments. These tie-ups will be for content delivery and content aggregation,” Shravan says.
Looks like Notion Ink will be competing with a similar system laucnhed by Converged Devices
|Android 2.0 Eclair|
|186mm x 158mm x 18mm|
|512 DDR / 512 NAND|
|1.3 MP Web Cam|
|4GB Internal SD (non removable)|
|Wireless 802.11 b/g|
|3.5mm Audio Jack|
|Ambient light sensor|
|Dual digital microphones|