Hollywood, bollywood and the thing called Clinical Trial

Whats the relationship among hollywood and clinical trial, only thinng I could think of is controversy, money and perhaps the uncertainity of success or failure. I am not aware of any celebrity ever being part of a clinical trial project , till this date. In emrging market (read the BRIC countires) human watch groups accuse Sponosre of trials of targeting the underprivileged for conducting clinical trials and companies violating ethical practices while executing clinical trial project.

Hollywood, Health & Society 1 is a project at the University of Southern California Annenberg School of Communications, that in association with NCI, provides entertainment industry professionals with accurate and timely information for health storylines.

But that apart a google search did not return any good results. Despite  the fact that many celebritites endorse HIV eradication/ Cancer Research and many other disease eradication and cure research programmes.

Few comments that I heard in the past was Media should be deemed as a tool for education and not for publicity. But what if celebrities like Bollwood Super star Sharukh Khan, who confessed to have an addiction to smoking and Several other Hollwood well knowns who made a de-addiction centre their second home , to become part of a clinical research. Will it not help to allay the fears and educate the public about Clinical Research, yes obviously only if  the sponsor does not use the opportunity to promote other products.

in 2006 the BUPA Foundation UK has awarded the BUPA Foundation Communication Award  to the producer of an all-singing, all-dancing Bollywood-style comedy film that is successfully educatingcommunity about the dangers of heart disease. The award was presented to Dr Rumeena Gujral, a trustee of the South Asian Health Foundation.

2 Responses

  1. […] Tora Bora Mountain theme park, Michigan. – Click To Read More From The Sourceanorak.co.uk Hollywood, bollywood and the thing called Clinical Trial 08/19/2009 Whats the relationship among hollywood and clinical trial, only thinng I could think of […]

  2. It would be a comedy sponsorship. It would never work and turn out be a farce. As much as the government tries, clean living isn’t a particularly marketable product. More often it would be the theme of a comedy night, sneered at by society and after dinner speakers. Shah Rukh Khan would make much more money taking a pro-smoking stance than an anti-smoking stance. Welcome to capitalism.

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