Lifescience Community Forum 2009

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Wednesday April 15, 2009

8:00 am – 1:00 pm

Golf Outing – Jasna Polana Golf Course

1:00 pm – 3:00 pm

Registration

3:00 pm – 3:15 pm

Welcome
– Neil de Crescenzo, Senior Vice President and General Manager, Oracle Health Sciences Global Business Unit

3:15 pm – 4:00 pm

Navigating the Sea of Change  – Steven Burrill, CEO, Burrill and Company

4:00 pm – 4:45 pm

Oracle Life Sciences Vision and Strategy – Neil de Crescenzo, Senior Vice President and General Manager, Oracle Health Sciences Global Business Unit
4:45 pm – 5:30 pm Oracle’s Strategy and Direction for Life Sciences CRM – Anthony Lye, Senior Vice President, Oracle CRM

6:00 pm – 7:00 pm

Networking Reception – Sponsor Pavilion

7:00 pm – 10:00 pm

Dinner Event at the Hyatt Regency Princeton
Thursday April 16, 2009

7:30 am – 8:30 am

Breakfast and Registration

8:30 am – 9:30 am

Welcome 
– Neil de Crescenzo, Senior Vice President and General Manager, Oracle Health Sciences Global Business Unit Oracle Life Sciences Product Strategy – Rajan Krishnan, Vice President Product Strategy, Oracle
– Nick Giannasi, Senior Director Product Strategy, Oracle Health Sciences Global Business Unit

Customer Relationship Management Track

Clinical Development and Safety Track

Innovation in ERP and Supply Chain Track


9:30 am – 10:10 am
A Brave New (CRM) World
– Michael Malinchock, Managing Partner, Oracle CRM Capability, Accenture
Recent Experiences with Oracle Remote Data Capture 4.5.3 – a Case Study – Tom O’Leary, VP Data Management, ICON Implementing Cross-Application Business Processes with SOA
– Joe McGrath, CIO and
Joe Collins, Director  Application Support, Sepracor

10:10 am – 10:50 am

Relationship Marketing to Physicians 24 Hours a Day
– Prodeep Bose, VP Digital Strategy, Saatchi & Saatchi
Oracle Clinical Trial Management System – a Case Study Oracle Governance, Risk, and Compliance and iSetup in Life Sciences – a Case Study
– Dan Bradley, Oracle Project Manager, Linvatec

10:50 am – 11:10 am

Networking Break – Sponsor Pavilion

11:10 am – 11:50 am

Experiences with Implementing Social CRM in a Medical Device Company
– Steve Romeo, VP of IT, Berg Inc
Merging Services and Software to Meet the Needs of Global Clinical Trials – Present and Future – Dave Hanaman, Chief Sales & Marketing Officer, C3i Oracle PLM and E-Business Suite R12-A Cost Effective Solution for the Medical Device Industry
– Jim Cotten, Managing Partner, Colibri Limited Company
11:50 am – 12:30 pm Life Sciences Commercial and Support Trends and Strategies for the Road Ahead  – Barry Crowther, Senior Principal and Peter Harbin, Senior Principal, IMS Commercial Implementation Services Analytics and Business Intelligence for Clinical Development
– James Streeter, Executive Director Electronic Data Capture, PPD
Simulating the Cost of Variability and Waste in Pharma Manufacturing Using Oracle Crystal Ball – Steve Hoye, Solution Specialist, Oracle

12:30 pm – 1:30 pm

Networking Lunch

1:30 pm – 2:10 pm

Industry Keynote

2:10 pm – 2:50 pm

CRM 2.0 for Life Sciences  – Piers Evans, Product Strategy Director, Oracle Enabling Business Transformation in Clinical Operations
– Nagaraja Srivatsan, VP Head of Life Sciences, Cognizant
Visibility and Accountability in Financial Planning and Reporting 
– Rob Schlackman, Director, Global Business Intelligence and Yiming Chiu, Senior Finance Manager, Wyeth

2:50 pm – 3:30 pm

SaaS for Life Sciences – Experiences with Oracle’s CRM OnDemand – Merck Oracle Life Sciences Data Hub – Mike Grossman, Senior Director, Life Sciences Product Strategy, Oracle Life Sciences Supply Chain Integrity
– John Danese, Product Strategy Director, Oracle
3:30 pm – 4:10 pm Measuring your Siebel CRM Deployment – Show Me the Money!
– John Vitti,
Boehringer Ingelhiem
Oracle Application Integration Architecture to Integrate Oracle Clinical and Siebel Clinical Trial Management System – Greg Jones, Vice President Applications Development, Oralce – Robert Bolduc, Vice President, Triumph Consultancy
– Kevin Shea, Director  of eClinical Services – Business & Decision
Optimizing Demand Planning and Forecasting
– Guy Yehiav, VP Sales & Strategy, Oracle

5:00 pm – 6:00 pm

Oracle Alliances and Channels Networking Reception at the Hyatt Regency Princeton*

6:00 pm – 9:00 pm

Oracle Alliances and Channels Networking Dinner at the Hyatt Regency Princeton*

* This event is limited to event sponsors, Oracle executives, and Oracle sales team.
*Please note agenda is subject to change. Check back periodically for any updates.

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