Ok I did laugh a bit at that story, but interesting ha. according to a study outlined in a report in the Aug. 21 issue of the journal Current Biology Females do have a preference for pinkish colors that males don’t.
So whats the evolutionary reason , well the same old story females used to collect food, the study says Females were the ones who gathered red fruit against a green background,” she said. “Red is healthy in faces and in fruits
so intrigued read on at USNEWS website